Through the partnering of Distrubitors, Employees, and the Founding Families and the support of quality products and service, we offer all people the opportunity to achieve their goals through the Amway Sales and Marketing.
Our vision is quite simple. We work each and every day to help people live better lives. We achieve our vision by helping people everywhere discover their potential and achieve their goals by offering better brands and opportunities for the future, and by sharing generously with the global community. To help us realize our vision, we have six enduring values that the business has been built on. 
Jay Van Andel and Richard DeVos had been friends since school days and business partners in various endeavors, including a hamburger stand, an air charter service, and a sailing business. In 1949, they were introduced to the Nutrilite Products Corporation by Van Andel's second cousin Neil Maaskant. DeVos and Van Andel signed up to become distributors for Nutrilite food supplements in August. They sold their first box the next day for $19.50, but lost interest for the next two weeks. They traveled to Chicago to attend a Nutrilite seminar soon after, at the urging of Maaskant, who had become their sponsor. They watched promotional filmstrips and listened to talks by company representatives and successful distributors, then they decided to pursue the Nutrilite business. They sold their second box of supplements on their return trip to Michigan, and rapidly proceeded to develop the business further.
Earlier in 1949, DeVos and Van Andel had formed the Ja-Ri Corporation (abbreviated from their respective first names) to import wooden goods from South American countries. After the Chicago seminar, they turned Ja-Ri into a Nutrilite distributorship instead. In addition to profits on each product sold, Nutrilite offered commissions on sales made by new distributors introduced to the company by existing distributors—a system known as multi-level marketing or network marketing. By 1958, DeVos and Van Andel had built an organization of more than 5,000 distributors. However, they and some of their top distributors formed the American Way Association, or Amway, in April 1959 in response to concerns about the stability of Nutrilite and in order to represent the distributors and look for additional products to market.
Their first product was called Frisk, a concentrated organic cleaner developed by a scientist in Ohio. DeVos and Van Andel bought the rights to manufacture and distribute Frisk, and later changed the name to LOC (Liquid Organic Cleaner). They subsequently formed the Amway Sales Corporation to procure and inventory products and to handle sales and marketing plans, and the Amway Services Corporation to handle insurance and other benefits for distributors. In 1960, they purchased a 50% share in Atco Manufacturing Company in Detroit, the original manufacturers of LOC, and changed its name to Amway Manufacturing Corporation. In 1964, the Amway Sales Corporation, Amway Services Corporation, and Amway Manufacturing Corporation merged to form the Amway Corporation.
Amway bought control of Nutrilite in 1972 and full ownership in 1994.

Integrity is essential to our business success. We do what is right, not just whatever "works." Amway’s success is measured not only in economic terms, but by the respect, trust and credibility we earn.


  1. Amway Makeup Line
    Amway Makeup Line
  2. Amway Sports and Energy
    Amway Sports and Energy
  3. Amway Nutrition and Vitamin
    Amway Nutrition and Vitamin
  4. Amway Skincare
    Amway Skincare


and Incentive Programs



  1. Sampler Kit
    Sample kit sent to new IBOs
- Who can become an Amway Independent Business Owner?
Amway is available in 100+ countries. You can visit www.amwayglobal.com to see a list of what countries are accepted. You must be 18+ years old.

- What is Amway?
Amway is an American company specializing in the use of multi-level marketing to sell health, beauty, and home care products.

- Who can I reach out to for help in my Amway Business?
You can visit Amway.com/Registration to sign up as an "IBO" (Independent Business Owner) or find a local Amway IBO and join up with them.

- Will I be an employee of Amway?
While you will be selling Amway's products, you are considered Independent and not an employee.

- Do I have to go through training before becoming an Amway Indpendence Business Owner?
Education, training, and motivation are critically important to running any business, Amway has prepared educational materials, events, and a support system to help teach you everything you need to know. There is no "required training" but it is important to know what you're doing in order to be successful.

- Are there additional costs after I become a Amway Indpendence Business Owner?
There is a $62 registration fee. There is an optional Start Up kit that you can buy containing $245 worth of product samples for a total of $99.

- How can I succeed?
Consult your upline for training and attending events hosted by Amway. The more you learn about the company, the better. Have a story to share with your prospects. Sharing experiences and stories go a long way with people, building trust rather than coming off as a salesperson.

- What do I get when I sign up?
There is a starter kit welcome package that will be sent to you after signing up. It'll tell you how to get started on your business, what ways you can market yourself, and how to build a team and sell product!